Advancement Metrics

Development

report range	Philanthropic $ Current Month	Philanthropic $ Year to Date	Unique donors	Alumni Giving	un restricted	faculty support	student support	program support
FY22 (beginning July '21)	$122,218	$7,234,281	1,483	44%	$499,063	$4,567,423	$1,339,758	$828,037

Web, Social, Email

report range	Website sessions	Website pageviews	Social media audience	Social media impressions	Social media engagement	Email open rate	Email Click-to-open rate
January	-	-	17,144	48,423	1,458	45%	7%
February	-	-	17,375	67,213	2,766	47%	4.10%
March	22,445	47,084	17,610	82,880	2,927	38%	4.40%
April	48,378	94,185	17,850	79,436	3,568	32.70%	5.70%
May	49457	93500	18,088	55,154	2,496	35.80%	5.70%
June	37836	76581	18,254	24,154	1,930	38.60%	5.30%
July	31283	65658	18,456	12,894	715	50.20%	14.30%
August	37765	83079	18,662	16,751	611	42.30%	4.70%

Metrics encompass all social media channels, department and BE sites, and all emails sent from Marketo

Events

Event	Date	Virtual or In-Person	# Registered	# Attended	Email Audience size
HHF Mark Jarzombek	1/6	Virtual	213	109	10,272
BE Books - Rethinking Global Modernism	2/4	Virtual	75	60	3,218
UDP Karen Parolek	2/24	Virtual	286	127	2,273
Kubota Garden	3/8	In-Person	99	70	1,247
HHF Daniel Barber	4/22	In-Person	99	45	4,890
HHF Dillon	5/4	Virtual	130	57	11,404
UPD Climate Change	5/5	Virtual	214	70	2,256
EDIfy Film Screening	5/18	In-Person	53
Chairs' Panel	5/19	In-Person	108	37	12,257

The Advancement team provides varying levels of support for events across the College. The table above does not include all College events.

Metrics definitions

SOCIAL MEDIA
Impressions: the number of times people saw your post(s)
Reach: the number of unique people who saw your post(s)
Engagement: the number of times people have engaged with your posts through likes, comments and shares, and reactions.
Engagement rate: the percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions)

EMAIL
Open rate: the number of emails opened divided by the number of emails sent
Click-to-open rate: the number of emails clicked with at least one link clicked divided by the number of emails opened

WEBSITE
Sessions: the browsing session of a single user on your site
Pageviews: a view of a page on your site