Advancement Metrics

Development

report range	Philanthropic $ Current Month	Philanthropic $ Year to Date	Unique donors	Alumni Giving	un restricted	faculty support	student support	program support
FY22 (beginning July '21)	$275,686	$7,012,096	1,440	45%	$475,808	$4,494,843	$1,266,492	$774,953

Web, Social, Email

report range	Website sessions	Website pageviews	Social media audience	Social media impressions	Social media engagement	Email open rate	Email Click-to-open rate
January	-	-	17,144	48,423	1,458	45%	7%
February	-	-	17,375	67,213	2,766	47%	4.10%
March	22,445	47,084	17,610	82,880	2,927	38%	4.40%
April	48,378	94,185	17,850	79,436	3,568	32.70%	5.70%
May	49457	93500	18,088	55,154	2,496	35.80%	5.70%

Metrics encompass all social media channels, department and BE sites, and all emails sent from Marketo

Events

Event	Date	Virtual or In-Person	# Registered	# Attended	Email Audience size
HHF Mark Jarzombek	1/6	Virtual	213	109	10,272
BE Books - Rethinking Global Modernism	2/4	Virtual	75	60	3,218
UDP Karen Parolek	2/24	Virtual	286	127	2,273
Kubota Garden	3/8	In-Person	99	70	1,247
HHF Daniel Barber	4/22	In-Person	99	45	4,890
HHF Dillon	5/4	Virtual	130	57	11,404
UPD Climate Change	5/5	Virtual	214	70	2,256
EDIfy Film Screening	5/18	In-Person	53
Chairs' Panel	5/19	In-Person?	108	37

Metrics definitions

SOCIAL MEDIA
Impressions: the number of times people saw your post(s)
Reach: the number of unique people who saw your post(s)
Engagement: the number of times people have engaged with your posts through likes, comments and shares, and reactions.
Engagement rate: the percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions)

EMAIL
Open rate: the number of emails opened divided by the number of emails sent
Click-to-open rate: the number of emails clicked with at least one link clicked divided by the number of emails opened

WEBSITE
Sessions: the browsing session of a single user on your site
Pageviews: a view of a page on your site