CBE Intranet

Advancement Metrics

Development

Web, Social, Email

Metrics encompass all social media channels, department and BE sites, and all emails sent from Marketo

Events

 

Metrics definitions

SOCIAL MEDIA
Impressions: the number of times people saw your post(s)
Reach: the number of unique people who saw your post(s)
Engagement: the number of times people have engaged with your posts through likes, comments and shares, and reactions.
Engagement rate: the percentage of impressions that resulted in an engagement (number of engagements divided by the number of impressions)

EMAIL
Open rate: the number of emails opened divided by the number of emails sent
Click-to-open rate: the number of emails clicked with at least one link clicked divided by the number of emails opened

WEBSITE
Sessions: the browsing session of a single user on your site
Pageviews: a view of a page on your site